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Old Jamaica – Ginger Beer

May 2011

“These idents were great fun to realise. Six different scenarios show how the manly confidence you can feel after conquering the fiery taste of Old Jamaica Ginger Beer can be misplaced. It’s a fun comic device to play with, and casting was key to finding the right beta male with alpha male aspirations. We continued to play with the scripts into the edit, pushing the comedy further with a commentator style VO who dryly observes the failings of our heroes.” (Chris Balmond)



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