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Rolls Royce – One of One

March 2018

What do Siamese fighting fish and the iconic Rolls-Royce Phantom have in common? Each is an exquisitely unique creation, with no two the same; each unmatched, and unrivalled.

To promote the latest generation of Rolls-Royce’s most recognisable and celebrated model, creative agency Havas London tapped into the very heart of what sets this car apart. Rolls-Royce Phantoms are commissioned, not bought. As such, each is completely unique – designed on a bespoke basis and hand-made in Goodwood, England. They are each One of One.

It is this uniqueness that Havas celebrates through one of a series of short films from award-winning director Sam Pilling, best known for Sky Sports F1’s No More One Horse Race and BMW’s Inner Child. Shot through Pulse Films, it proceeds further digital, social and direct campaigns including an individually personalised book and micro photography artwork.

The elegant, ethereal Fish focuses on the colorful and ornate Siamese fighting fish, unique in that it too has no rival. And like the Phantom, no two are ever the same.



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