TKMaxx – The Singsong
TK Maxx’s off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction. The spot, created by Wieden & Kennedy London, is intended to be a quirky take on the traditional festive family sing-a-long as a gurgling grandmother kicks off a group rendition of Misirlou.
Directed by Andreas Nilsson, the man behind the Volvo Trucks ads starring Jean-Claude Van Damme, This fantastic spot by Wieden Kennedy was a lot of fun to work on. We spent time on making things very Xmassy, head replacing, dog mouth animating… and generally beautifying this one.
Director: Andreas Nillson
Prod Co: Biscuit
Agency: Wieden Kennedy
Agency Producer: Rich Adkins
Creatives: Christian & Bertie
Post: Electric Theatre Collective
Post Producer: Josh Robinson
Colour: Lewis Crossfield
Flame: Matt Jackson
Shoot Supervision: Giles Cheetham
Nuke: Pat Wong, Courtney Pryce, Chris Glew
After Effects: Steven Azancot